One of a kind thinking in a commodity driven world

Bill Gluth is a Commercial Writer, Sales Process Strategist and Small Business Coach.

He specializes in answering the question that is on the mind of every person in business today, "What do my clients value most about my business and how can I communicate that value consistently and effectively, from the buyers point of view?"

Bill provides focused words and breakthrough ideas that are designed to sell; enhancing any sales and marketing program.

From buyer-centric message creation for better sales lead generation to client relationship management, Bill will help your business sell more effectively so that you will stand out from the crowd in any industry.

Bill was born and raised in Chicago, Illinois. He first “discovered” creative endeavors at the age of fourteen, when he began playing drums in a rock band. Within a few years, his love of music and the creative process grew. He cut a record in the late 1960’s and went on to use music as a creative endeavor and passion for the next decade.

His interest in marketing began in the late 1970’s. As an advertising “people” photographer, working in Chicago, he had the opportunity to create successful campaigns for major advertising agencies, design firms and retailers. 

“I found I enjoyed the strategy or “creative thinking” part of the ad creation process most,” Bill recalls.

Throughout the 1990’s Bill Gluth worked as a front line sales person, marketing advisor, Vice President of Creative and Vice President of Sales and Marketing. He has created and applied innovative business building concepts based on the greatest business thinking of the past 100-years.

In 2001, Bill found himself in a position many baby boomers experienced. The company he was working with sold and Bill was forced into a job search for the first time in ten years.

Quickly Bill realized he was suffering from the "terrible too's." He had too much experience, was making too much money and was too qualified for the positions available at the time.

With few options, Bill decided to utilize his commercial writing skills, love of creative thinking, past experience, knowledge, and interest in cutting edge business ideas to create effective sales strategies for small business.

Today, Bill Gluth creates buyer-centric stories and strategies that create sales for small businesses.

Bill is the author of 90-Minute Time Manager, Why is Running a Business So Darn Hard and the weekly eZine, Creative Business Strategies. He is also, Founder of Develop Your Vision, as well as a workshop and seminar leader.

Contact Bill at 623-210-3203 or by email at bill@creatingwordsthatsell.com.

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