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Your Greatest Business
Challenge
Everyone faces
challenges in their business, everyday. Sales, staff, time,
planning, management, accounting, growth, marketing, strategic
direction; the list can go on and on.
Of all the challenges small business people face, however, the one
that rests at the core of most problems is consistency.
The power of consistency is generally
overlooked.
. . . If you contact and follow up with clients faithfully, they
will reward you with more business.
. . . If you reach out to 10 new prospects every business day, your
sales pipeline will never go dry.
. . . If you send out 50 post cards per week to a list of people who
mirror your best existing clients, you’ll find new prospects who are
interested in your products or services every month.
Consistency leads to success because it is predictable. Action A
leads to result B, which gives you a desired result.
The problem is, staying consistent can be difficult. The main reason
can be summed up in one word -- distractions. Handle
distractions by developing and then following a plan.
Reacting to the events of the day will
lead to greater problems.
You don’t follow up with clients faithfully; so you wonder why
people only do business with you once or twice; never for the long
haul.
You have no plan in place to make new sales contacts. You hope that
you’ll meet someone at networking or through referrals alone. You
wonder why it’s so hard to
keep your sales pipeline full of qualified people.
You think mailing is a waste of time, so you don’t do it.
You do not understand
that it is:
-
The content of the
collateral sent.
Not
worded to sell, worded to tell.
-
The people that the
mailing was sent to was not comprised of people who
looked like your best clients.
Properly executed
direct mail is a Trillion Dollar business. it's proven to work, but
only when done consistently and correctly.
What can you do now to reverse the
trend of inconsistency?
1. Get a plan together and follow it every day. Make sure it
realistically reflects your available time and business goals.
Simple.olgy is a big help in learning how to take a straight
line approach to reach your true desires.
2. Do one small thing every day to grow your business and revenues.
90 Minute Time Manager shows you how to break overwhelming tasks
into small, easy-to-manage steps.
3. Take sales seriously. The most successful companies agree that a
direct sales effort is the # 1 way to generate more revenue. When
you develop a winning
sales process you’ll know what to do every day to grow your
business.
Try the ideas mentioned this week and see what you think. You have
consistency and greater revenues to gain. And stress, fear, doubt
and worry to lose.
A Note From Mark Joyner AND My
Personal View of The
Simple Science of Getting What you Want
Dear Bill,
People have been asking "what makes
the Simpleology print book
different from the Simpleology (the simple science of getting what
you want) multimedia courses?"
Well, people who have seen advance
copies say it's "more like a
movie than a book."
And it covers some provocative and
shocking (but downright
essential) material that you should have been taught in grade
school, but weren't.
What do I mean by that?
Crank up your speakers and watch
the "trailer" to get a little
taste:
http://www.billgluth.simpleology.com/book
(Note: if you have a heart
condition, we don't recommend watching
the trailer. We're not kidding.)
All the best,
Mark
Mark Joyner
Founder of Simpleology
PS - I am now reading the book.
Let me sum it up very simply.
This book is one of only two that I
am calling essential reading for everyone alive today
(I'll tell you about the other one another time).
Don't think about it, don't
hesitate, just go to
http://billgluth.simpleology.com and buy the book. Read it and
change your outlook on life.
It IS that powerful.
What’s coming up next?
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