Use Friendliness, Caring and a Desire to Help Others
to Build a Successful Business
Who do we all like to do business with?
The answer is people we know, like and
trust.
How is a successful business model created?
By understanding what a niche group of
people want and creating a value that they are willing to exchange
money for.
How can anyone in business stand out from
competitors, gain market share and be seen as a leader in their
industry?
Sincerely care about the outcome your niche
market gains from using your service or product.
Help this tight nice group overcome their
challenges by carefully listening. Then offer good advice that
utilizes your talent, knowledge and passion to its fullest.
Once you have a new client, offer to
continuously help, as situations warrants, in a warm, friendly,
genuinely compassionate way.
The Zig Ziglar quote, “You can have
everything in life that you want if you will just help enough other
people get what they want,” is a great reminder of where to
focus.
Be yourself when you’re talking business.
When writing, many people talk one way, yet
modify their authentic voice when they sit down to write.
They basically freeze and are not able to
project their feelings, personality and ideas into the document they
are creating. As a result, their writing falls on deaf ears because
their voice is not authentic.
The same thing happens when people start
taking business.
They feel like they have to be someone else,
instead of the talented, knowledgeable, friendly, creative person
they truly are inside.
Seth Godins’ direction on the cover of his
book Permission Marketing provides a great business building
idea. “Turn strangers into friends
and friends into customers.”
If you’re going to make new friends what’s the first thing you need
to be?
Friendly and authentic is the answer.
Friends truly care about another person’s outcome, business and
life.
Take your sales hat off.
Understand the challenge your prospect (the
stranger) wants to solve by listening; just like you were listening
to a friend.
Show them how you can help solve the
challenge they’re facing by offering ideas they cannot see.
Ask if they’d like to partner with you to
overcome the challenge.
Here’s why this method works.
You were concerned enough to listen. You
offered good advice. You turned a stranger into a friend by
authentically caring. You just made a sale. Keep following this
process and your sales will soar.
You’ll also notice more happiness and
satisfaction creeping into your life at the same time.
Learn how to stop to
AT people and talk TO them instead >
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