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Communicate, No
Matter What
What if you purchased a companies
product or service and never heard back from them again?
Oh, you say that happens all the time. In fact, it’s pretty much the
norm in business.
What’s the result? All that happens is you simply forget about them
completely within days; a month at best.
What if that same company wanted to remain in your top-of-mind
awareness? What one thing would they have to do?
Simply put, they would have to communicate consistently, keep in
touch, show you that they care about you and your results and not
just the small amount of money made from a one time sale.
No matter how good a product or service
is, you’ll forget if not reminded.
Think back. Whenever a business showed you they cared about your
outcome and your results, both now and in the future, you very
likely continued doing business with them.
No matter what kind of business you have, consistent communication
that shows you care about a client’s outcome will increase top line
revenue.
The next question is, “What do I
talk about?” Here’s a communication plan to get you started.
1. One week after a sale is made; call the client to see how your
product is performing.
2. One month later, call again to make sure the product is still
performing to their highest expectation.
3. Send educational articles or other relevant news of interest that
lets your client know you are on top of the latest trends.
4. Write something on your own and send it. Become the “expert”
your client hopes you are. I created a program just for this type of
communication called Edutising ™
or educate to advertise.
It is very effective.
5. Pick up the telephone a couple times a year and see how things
are going.
6. Share the successes of other clients. Sending a Case Study that
outlines the results of a successful client works exceptionally
well.
7. Drop a greeting card at odd occasions. Not the usual Holiday time
only, but maybe a 4th of July card. Surprise them.
8. Have a client luncheon or dinner. Gather your best clients and
introduce them to one another. New business for them and for you can
be the result of this type of gathering. It is always appreciated.
9. Send a regularly scheduled email newsletter. If you send it out
one time a week
you have touched your clients at least 50 times per year with
relevant information.
Do it with an auto responder and you have automated the process and
made it a breeze.
10. Use your imagination. These are basic ideas, but there are
plenty more.
Stay in contact with your clients consistently and in a relevant way
by asking
yourself this simple question, “How can I show my clients I
care.”
What will you do with this information today? As a subscriber to this list, you
have a distinct advantage over everyone else in business.
Take advantage of it
now.
What’s coming up next?
Learn to Work Smarter and
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