Conscious or Subconscious

There is a magic place in your mind that allows you to do things you would never believe are possible. That magic space is called the subconscious mind.

Your subconscious mind is at work whenever you excel.

It can be an artistic endeavor, sports or even business related activities. In fact, painting, playing music, writing, playing golf and selling ALL rely on the subconscious mind to perform the work at hand.

How weird is that?

If you “think” about how to do any of these things consciously you under perform or cannot do them at all.

However if you set the picture of what you want to accomplish consciously and then turn it over to the subconscious mind to act, your performance will be stellar.

Here’s my personal example from Sunday.

I was playing golf. On a par 3, I hit a shot on the green leaving the ball about 25 feet from the hole. That would be considered a long putt.

I consciously said to myself, “I’ll roll this up close and tap it in for a par.”

I stepped up to the ball, emptied my mind of expectation and allowed my subconscious to go to work.

I hit the ball without even thinking about the outcome. Clunk the ball dropped into the hole 25 feet away. WOO-HOO!

In fact, the entire day I was putting pretty well by not thinking about my putting or the outcome of the shots very much at all.

I have done the same thing when selling.

When I was in the art business I realized something amazing for the first time. When I thought about “How should I close this deal” I typically would not be able to get the client to buy.

However, whenever I said, “What does this person need to hear or see to purchase this work of art” and let go of all expectation, the piece would sell every time.

Magic? No the subconscious mind, directing the activity at work.

Try this exercise.

The next time you have to write something, for any reason, think about the result you want to achieve.

Then sit down at your keyboard and don’t think of what to say. Stay focused on the outcome you want to produce and just let the words flow. Write down whatever you feel inspired to communicate.

It takes practice, but unleashing your subconscious mind can turn someone who hates to write into a solid communicator.

On your next sales call, don’t think about how to close the deal.

Instead, before the appointment, just consider what you want to see happen. Then go in with your active listening ears on, listen to what the other person has to say and respond with the first thing that pops into you mind.

I typically experience a 50% or better closing ratio by following this plan of action.

Allow your conscious mind to set the desired outcome. Then empty your conscious mind of the how-to-do-it thinking and allow your powerful subconscious to turn that desire into a great result.

What will you do with this information today? As a subscriber to this list, you have a distinct advantage over everyone else in business. Take advantage of it now.

What’s coming up next?

The Art of Subconscious Selling

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