What is Direct Selling?

According to top sales thinkers like Jeffrey Gitomer, people do not like to be sold. But they do like to buy.

It would be reasonable to assume then that direct selling is the facilitation of helping people buy things they want that benefit them in some way.

As we discussed in past Creative Business Strategies this year, the purpose of business is to build wealth.

The way wealth is built in a business is to create a value people want to buy and then offer it to them. This is most easily done with a winning sales process. (See Why is Business So Darn Hard)

In today’s world, Direct Selling is observing where a value you create is needed. Then all you have to do is find ways to make that person or group of people aware of the value.

Once you're in front of a potential client, a sale is made by asking questions that help people think through the process of purchasing.

You can "close the sale" simply by asking “How do you make a decision like this?” They’ll tell you, you make it easy for them to use the value you’ve created, and a sale has been made. Author Sharon Drew Morgen calls this process Buying Facilitation.

Direct Selling is an intentional instead of passive process. The old school thinking of “Adding value” is a dated concept that doesn’t really lead to sales. Unfortunately, it often leads to “I’ll think about it” because you did not hit the buying nerve. You confused your prospect with options instead.

Direct Sales starts by attracting:

• Find groups of people who share your worldview about the product or service you sell.
   
• Contact them to let them know you have a something of interest.
   
• Ask them if they’d like to find out more and POOF you have attracted a new, qualified and warm lead into your selling system.

Then remember the words of Jeffrey Gitomer, "People don’t like to be sold but they DO like to buy."

Take them through the process of understanding how to purchase from you and then help them easily facilitate the YES decision to your offer.

Repeat consistently everyday and you have accomplished the true purpose of business.

Good luck and good communicating.

Here is my Proposition to Your Business Growth

I’ll do all the hard thinking.

I’ll do all the development of the nitty gritty details it takes to build a winning sales process for your business.

You know what those are. Those are ALL the details you have chosen to ignore up till now.

Once I’m done, all you have to do is follow the steps and use the materials I give to you to reap all the profits as your reward for taking focused action.

If that sounds fair to you then Click Here >

What’s coming up next?

What is Business?

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