How to Build Extreme Success

There has been a lot written about how to achieve success over the years. With that being the case, why do so many people who start a small business fail?

With so much information available today, you would think high failure rates would be obsolete.

Here’s why so many people find success in small business difficult.

When starting a business, many people focus on the wrong thing. They start by thinking of the company name, the future, expansion.

In my younger years, I was a pro musician. There were always two kinds of bands.

One worried about what the name of the band should be and how it should look on the head of the bass drum. They dreamed of how cool it would be to play to crowded rooms.

The other type of band worried about sounding good and then finding “gigs” so they could eventually play their music full time. They started small and built to bigger gigs as they improved.

Which band stayed together and lived their dream?

Yep, the band that focused on sounding good, getting better by playing small gigs first and getting paid to play.

The take-away is, think about how to create sales first.

The # 1 reason businesses fail is because they do not earn enough money.

They don’t make enough money because they don’t have enough sales.

They don’t have enough sales because there are no systems and processes in place to create them.

Start small. Figure out how you’re going to create sales first. Then go out and create them.

In the old school of business the phrase, “It takes money to make money” was king.

In today’s world, a the realistic view that “It take SALES to make money” has replaced the old school thinking.

Here’s how I increase sales for my clients.

Start by writing down the greatest value you provide when clients engage your services or buy your product.

Make a list of your best clients. Find out what your best clients think. Analyze your client list to learn more about this important group of people.

Consider industries, company size and level of decision maker you enjoy dealing with. Where are they located and how did you originally meet them.

Use that information to identify your sales targets.

Create a step to attract them. I use Permission Marketing techniques successfully to turn strangers into friends and friends into fans who love buying from me.

When I develop sales processes for companies, I help them do the same.

Once you have attracted more prospects, make sure your sales system is well developed and “client centric.”

Remember, no one cares about you. They care about the value you provide that helps them get what they want. Listen to what your prospect wants and provide it. Don’t try selling what you “think” they need. They won’t want it.

As Zig Ziglar is famous for saying, “You can have everything in life that you want if you will just help enough other people get what they want.”

The last piece of this success puzzle is client relationship management.

Keep touching people who do business with you. Think farming instead of hunting. It’s much easier (and cheaper) to harvest crops every year than it is to keep bagging new game.

When working with a client, always be on the lookout for more ways you can help them while working on the project. Offer services you know your client needs. Continue to add your value to their life and business.

Remember, you’re the expert at what you do. Help clients see how you can improve their situation while you’re engaged in a project and make the next sale recommendation 100% of the time.

All achieving success in sales takes is belief in the value you offer. Enhancing lives and helping people feels really good. AND it’s profitable.

Go on a mission to add value to the lives of other people and promote that with passion and purpose every day.

You’ll be on a mission to make a difference in the world and that mission will help you to see success you may only dream of today.