|
The Future of the American
Economy
Author Seth Godin is famous for saying, “Small
is the new big.”
As a small business owner or Solopreneur, you are the future
of the American Economy. You are one of the brave pioneers,
in the trenches of entrepreneurial activity, building
success in a business of your own creation one day at a
time.
Big companies with huge start-up costs are out. Anyone with
talent and ideas, who is passionate and determined, can
succeed in the future world of business.
All you have to do is channel your passion to create a value
that makes a difference in the lives of other people. Then
spread the word aggressively.
Small business success depends on a few
simple principles
Principle
One:
Create a value that makes a difference in the lives of
others.
Don’t sell widgets or services. Sell the value they provide.
Say “you and yours” twice as often as “I, we, or me”
whenever you are talking about what you do.
Principle
Two:
View your business from the client’s perspective.
Ask your clients, “What is the greatest value you feel you
gain from working
with me?”
Use those words and ideas to communicate your value to other
people who mirror your best clients.
Principle
Three:
Communicate to groups of people who have reason to care
consistently.
Your prospects want to hear about what you can do for them
before they will pay attention.
Get prospects permission and communicate consistently. Use
blog posts, newsletters, press releases, mailers, case
studies, and informational special reports. Engage your
prospects; show them the value you’ve created, and offer to
help.
Principle
Four:
Be passionate and determined. Focus on spreading the word
about the value you offer every day.
Use marketing to attract interested prospects, sales to
close the deal, and client relationship management to keep
providing value that continuously helps your happy clients.
I call this the
3-Step
Sales Process.
Talented small business owners and Solopreneurs are primed
to accept their place in business history. You are expanding
the economy and creating a bright future for our children
and grandchildren.
It’s a new paradigm called living life on your own terms.
Thank you for your courage and commitment to changing the
world, one created value at a time.
|
