Who Do You Love

When you have your own business it’s easy to fall in love with your product or service. After all, your business is your baby. You watched it grow up from infant (start-up) to adult (business that works).

However, you are often disappointed in your businesses ability to produce the revenue you really desire.

The reason is your focus is probably wrong. Instead of loving your business you must actually fall in love with your clients.

But exactly how do you fall in love with your clients?

It starts with understanding.

Call to ask your best clients what the greatest value they receive from your business is.

Keep talking to clients until you hear the same type of values repeated over again. These are your key selling points so take careful notes of what you’re hearing.

Then develop a communication strategy. Once you re-engage your clients with the value statement call, launch a plan of follow up.

Consider:

Sending a thank you card after the call.

Setting a “check-in” time for later in the year with each client you talk to.

Emailing a newsletter that reaches clients monthly at minimum.

Schedule a luncheon where your clients have an opportunity to meet each other.

Mail a “no real reason card” a few times a year. A program like Send Out Cards automates this process quickly and easily.

Now that I got your brain working on this, think of a few unique ways you can stay in touch and show clients you value them and their business.

Your personal touch and authentic caring makes a big difference in showing clients how much you appreciate them.

Spend time every day letting clients know you appreciate them and watch your profits grow from repeat business.

What will you do with this information today? As a subscriber to this list, you have a distinct advantage over everyone else in business. Take advantage of it now.

What’s coming up next?

The Philosophy of Conscious Business, Part II

Blog Posts You May Have Missed

Click here to view a condensed version of this week's strategy

Read and comment on my blog posts by clicking on the “Comment” link at the bottom of every post.

You can also use my content in your blog by clicking on the Track Back link.

The Career of Your Dreams is Now Hiring

Apply Here >

The Secrets of Selling More in Less Time is Revealed!

All you have to do is accept my personal invitation for a
complimentary consultation by clicking here.

My team of dedicated marketing and sales professionals will do the hard thinking and heavy work of building your business for you.

Don't delay. Put this value to work in your business now >

The 7-Day Cash Injection Technology Secret is Revealed

A company recently featured in the Wall Street Journal has just released a brand new "cash injection" technology that can quickly boost the profitability of every business on the planet - large and small.

It was just made public - remember you heard about it here *first* ...

Stop the struggle. Take action that can change your course in business today >
 

If you like our weekly strategy

Invite a friend to subscribe

Have them send an email to cbssubscribers@aweber.com and they will be added to our list.

If this week’s strategy was forwarded to you

Simply fill in the box below to receive your own copy, along with new marketing ideas and insights, conveniently delivered to your inbox every week.