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How PowerPoint Makes Your Point of View Known
I have not
been a big fan of PowerPoint over the years. I guess I sat in too
many presentations where words flashed on the screen and a narrating
speaker read them as if the slides were their personal teleprompter.
But recently,
I had to put together a sales training program for a client company
using PowerPoint and I believe I’ve changed my mind.
The results of
that training program, following the guidelines I’ll give you today,
generated over $40,000.00 in new revenue in the first two weeks the
newly trained sales hires were on the street.
The secret to using PowerPoint as an effective
communication tool can be summed up in one word: pictures.
Well, actually
it’s pictures and NOT using those awful PowerPoint templates and
clip art that are so compellingly offered in the program.
Seth Godin, in
his e-booklet Really Bad PowerPoint, observes that the
program could be the most powerful tool on your computer, but it is
not.
In fact, Seth
point out, “It sucks rotten eggs. It’s actually a dismal failure.
Almost every PowerPoint presentation sucks rotten eggs. And much of
the fault lies with Microsoft.
Bullets, large
headlines, clip art and awful backgrounds are the primary reasons
PowerPoint fails to communicate effectively the majority of the
time.
When we
communicate, the ideal situation has the listener using both the
right and left side of their brain.
They are
taking in the information emotionally and justifying what they are
hearing logically. Pictures combined with words make that happen.
Here are the secrets to using PowerPoint in a way that will
drive your point-of-view home successfully.
Know what
you’re going to talk about before creating the first slide. Have
your presentation scripted out on paper first.
Make sure the
slides you create reinforce your ideas rather than repeat your
words.
Example:
Sales are going up could be a bullet point written on a slide as
you say, “Sales are going up steadily.”
Or you could
find a colorful graphic that shows sales (and money) going up while
you explain your point as the picture sits on the screen.
Never give
handouts of your PowerPoint slides. Without you, all the slides
represent is the emotional element of the presentation. You are the
words behind the pictures.
Eliminate
ALL PowerPoint background templates and bullet points.
Start with a
white background, use pictures to reinforce your points and make
sure there are no more than six words on any slide. Use more slides
with pictures to add to the point you're making if necessary.
While we’re
talking about pictures, please do not use clip art. Buy your images
from a stock photo source like
http://www.istockphoto.com. You’ll find illustrations and photos
galore that are extremely inexpensive and very good quality.
Don’t use
dissolves, transitions or spins. Make one point on a slide and move
on to the next. There is no need to have words come flying or
spinning in as you present.
The point of
PowerPoint is to create visuals that reinforce what you’re saying.
Remember, you
are the words and the slides are the pictures that add emotion to
your point-of-view.
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The Secret Communication
Strategy That Pays
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