Playing the Part of the Personality Self

William Shakespeare gave us a clue to living when he wrote, “All the world's a stage, and all the men and women merely players: they have their exits and their entrances; and one man in his time plays many parts, his acts being seven ages.”

Last week we thought about playing the game of business. Let’s take that one step further and expand that game to include “the personality self” or you.

How are you known in the world? You are known through your personality.

In fact, all of the world is a stage and your personality self is the actor playing her or his part in the greatest play of all; life. Here’s how your business fits in.

Your personality is your personal business brand

To understand this personal brand better, start by looking inside. Write down the answer to the question, “Who am I and what do I believe in.”

Your authentic personal philosophies shape your personality brand. Write down at least 10-things you believe about your life in business.

Then look at your clients. What would they say the greatest value you offer them would be?

If you have no idea what your clients would say, just ask them. What words do they use to describe the value you provide in business?

Finally, look at your sales process. How do you engage prospects and convert them into clients?

How do you attract interest, turn that interest into revenue, and continue to build on that relationship for the long term?

Your answers to these questions will begin to shape your personal brand or the part you are playing in business.

Now that you know what part you’re playing, how do you relate that to others?

Think of yourself as a product to be packaged. Your philosophies, value you provide and processes are all part of that packaging.

First think visually. How do you look to the world?

Do you have a recent photo? Does that image create a personal brand identity that projects your true self-image?

How about your logo? Does it convey the essence of who you are and what you do?

If your logo is dated, update. If you are using a photo that was shot 2-years ago, get a new one taken.

Now go out and tell the world.

Communicate consistently. Let people know what you think. Use a newsletter, blog, online forum, seminars; project your message and your personal brand for everyone to see.

It takes effort and commitment to create and maintain a personal brand.

Once established, give clients and prospects a consistent self-branding message that tells them more about you.

What will you do with this information today? As a subscriber to this list, you have a distinct advantage over everyone else in business. Take advantage of it now.