The Art of Subconscious Selling

As I mentioned in a recent article I wrote for the Phoenix Business Journal, sales experts agree, everyone likes to buy but no one likes to be sold.

With this idea in mind, selling becomes decision facilitation and not persuading.

The problem with decision facilitation is, consciously, we all tend to chatter. Our mind is focused on an end result and all else is blocked.

To direct and guide your efforts in helping a prospect become involved in your offer use the creative inspiration that comes from your subconscious mind.

Here’s how it works.

Prior to your sales appointment:

Consciously decide on the outcome you want to create at the sales meeting.

Consider details like how will you help your prospect become involved, what is the value the client will gain, what is the best outcome you could create for mutual benefit.

Bring these details to life in your conscious mind and then just let them sit. Don’t
dwell on them or over think the result you’re seeking.

At your sales appointment:

Trust that you will know exactly what to do to close the deal with your prospect.

Listen; focus on the prospect at the meeting. Do not think about what you’re going
to say in your sales presentation. Listen to what the prospect is telling you instead.

If you listened actively, you will be inspired to know what to say at the proper time.

Follow your gut instincts. This is your subconscious mind at work. Share what you
feel inspired to tell your prospect. Now you are selling from the creative, subconscious mind.

At the end of your presentation there will be one of only two decisions to make. Is this a fit or not.

Ask the question, “I see ________ as being the value you receive. Is this a fit, do you want that value?” If yes, you have the order.

If no, find out why not and see if that reason is valid. Remember, the best objection overturn is a question that helps you and the prospect understand the each others point of view

Follow your instincts.

Listen to that inner voice that directs your actions and words.

Say what you feel inspired to share, as you feel inspired to share it.

And always end the conversation by asking, “I see ________ as being the value you receive. Is this a fit, do you want that value?”

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What’s coming up next?

Focus and Controlling Life’s Outcomes

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The Art of Subconscious Selling

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