|
How
to Turn SOMEday into DONE, Right Now!
Do you know what kind of marketing and sales process is guaranteed
to fail 100% of the time?
It’s the marketing and sales process development that never gets
DONE!
You plan on developing a sales process but you never seem to get to
it.
Maybe it’s too difficult to think through on your own.
Perhaps there’s an expertise issue.
Maybe you’re just too darn busy to do the hard thinking, creative
and organizational work to make it happen.
Whatever the reason, waiting for SOMEday to have a process that
combines marketing, sales, and client relationship management into
one solid package is costing you significant revenue every day it’s
not completed.
Now
that 2007 has turned into 2008 you have to ask yourself, how may of
those SOMEdays from a year ago ever happened?
If you’re like 90% of small business owners, the majority of them
were never completed.
The
reasons are two-fold.
1. You do not have the information and expertise you need to
create effective sales process and marketing programs. It seems
overwhelming and confusing.
2. Sales process strategy development is simply too much
work. You do not ever seem to find the time to put it all together.
The truth is, you're probably not passionate enough about the
subject to set enough time aside to develop the plan and tactics.
To get you started, here are 7-steps to follow
to
develop a successful
outreach campaign:
1st Develop the product or service. How does it work, what is
the value the client receives for buying in?
2nd Identify the market and create a list of targets. Keep
adding to that list of targets over time and consistently build a
bigger list.
Targets, by the way, means tight niche groups that want what
you have to offer.
If they need it you’re in trouble.
They must WANT what you offer to create interest.
3rd Create a seven to nine tier “integrated” promotion effort
and send it to your niche group of people.
How will you promote your offer? How are you going to follow up? How
many “touches” will you need to create? What marketing tactics can
you afford to use consistently?
4th Be sure you have developed a consistent sales component
that turns attraction into revenue at least 1 in 5 times, with a
goal of 1 in 3 times.
Without sales, marketing is like a golf club without a clubhead. You
can swing the shaft all day long but something (the clubhead) had
better meet with the ball to make it go somewhere.
5th Set a timeline to launch your marketing “attraction”
campaign and stick to it.
6th Track the success of your campaign. If your campaign is
not successful, go out and talk to the market. See what you’re
missing (the problem that keeps them awake at night). Then revamp
your campaign with this new information and redeploy.
7th Continue to communicate. Write articles and
create content that establishes you as the “Go to person in your
niche” and feeds your sales pipeline consistently.
What you really sell is knowledge and experience other people do not
have.
You’re now probably thinking, “There is no way I can ever
do ALL that.”
Fortunately, help is here. If you are ready to turn SOMEday into
TOday,
follow this link now.
|
