What is Business?

As pointed out in a previous Creative Business Strategy, the “purpose” of business is to build wealth. But exactly what is business?

Simply put, business is the creation of values and the exchange of those values for money.

You share the value you’ve created by utilizing Conscious Selling. Here’s how it works:

• Contact people who have reason to be interested in the value
  you have created.
   
• Ask permission to tell them more.
   
• If they express interest, you have an warm prospect.
   
• If they say no, respect their desires and simply cross them
  off your list and move on.

You have created a value, asked permission to share it and evaluated individual interest. This conscious approach allows people to participate if they see a value they need or quickly opt-out if they don’t.

The greatest challenge people have in business is they are producing
values instead of creating them.

When you have a job, you go to work, accomplish a set number of specific tasks, do a good job, earn a paycheck and come back the next day. You are producing a value someone is willing to pay you for.

Value production has limited value because it is status quo. It’s expected that you’ll do a good job.

Unfortunately, a majority of people in small business produce values instead of create them. As a result, their business is easily overcome by competition and often under performs due to lack of competitive advantage.

The Greatest Competitive Edge you can ever gain in small business is to use your knowledge, strength, passion and talent to create values that other people want to buy.

Why is business so important?

Business forces people to move from stagnation to self-growth, which inspires self reliance.

With self-reliance comes personal responsibility and accountability, which leads to self actualization

A society that is self-actualized is self lead. Individual personal genius flourishes when given the framework of self-leadership and the overall economy benefits as a result.

That’s why I always say, "Small Business is the future of the American Economy."

Here is the cycle of true happiness and unique value creation in business

• Discover your talent and passion
   
• Create a business around it
   
• Develop a well defined system and process to promote and sell
  the value your business offers
   
• Use the system daily to gain new clients
   
• Service your new clients with preeminence
   
• Continue to offer value to your existing clients (called backend selling)
   
• Ask every client who they know that you should be talking to so that you can help them too (called referral generation)
   
• Repeat the cycle of happiness in business consistently

It’s always up to you to Develop Your Vision, reach for your greatest goals, and make a difference in the lives of others every day.

If you are ready to apply for this Dream Job then simply click here > to begin the application process.

Good luck and good communicating.

Bored With Your Current Job or Business?
The Career of Your Dreams is Now Hiring

Apply Here >

What’s coming up next?

The Concept of Competition is a Waste of Time

Blog Posts You May Have Missed

Click here to view a condensed version of this week's strategy

Check out my newest blog feature. You can now comment on my blog posts by clicking on the “Comment” link at the bottom of every post.

What Kind of Marketing and Sales Process
Fails 100% of the Time?

If you do NOT know the answer, what action will you take? Will you continue on the path of confusion resulting in average to poor results OR will you do something different?

Please accept my personal invitation for a complimentary consultation by clicking here.

My team of dedicated marketing and sales professionals will do the hard thinking and heavy work of building your business for you.

Don't delay. Create a Winning Sales Process now and increase your revenues significantly in the next 90-days.

Success breeds pride which also creates more clients. After all, everyone wants to associate with successful people, don't they?

If you like our weekly strategy

Invite a friend to subscribe

Have them send an email to cbssubscribers@aweber.com and they will be added to our list.

If this week’s strategy was forwarded to you

Simply fill in the box below to receive your own copy, along with new marketing ideas and insights, conveniently delivered to your inbox every week.