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How to Write a Weekly
Newsletter
Communication is a great way to take part in
the conversation going on in your clients and prospects mind. When
your category comes up in these internal conversations, you want to
achieve top of mind awareness in your business category.
The problem is regular communication seems
like it takes countless hours to create and deliver.
While it does take effort, you can easily
create a weekly communication that informs, entertains and builds
awareness of your knowledge, talent and passion in about 60 to
90-minutes.
Here’s how to easily create a
weekly newsletter communication to send
to your clients and prospects.
When it comes to your business, you know
more than 98% of everyone else. Don’t worry about the 2% who may
know as much or more than you. They will never become your client
because they have no need for your service or product.
Talk about things you know. Start by writing
down 3-major points you know about your product or service. Focus on
ideas that help other people achieve what they want out of life or
business.
Next, create 3-subpoints that reinforce the
3-main points.
Once you’ve completed these two steps, all
the major creative thinking is done. Now all you have to do is “fill
in the blanks” to complete your article.
Simply
manage the task every week.
- Consider ideas that you want to write
about during the week.
Write down ideas in a notebook, journal or
even your database or time planner as they come to you. Once you
start using this idea consistently, more ideas will start popping into
your head at unexpected times. Be sure to write them down or you'll
forget them.
Set time aside every week to create your
outline and write the article. I like doing it while drinking coffee
in the morning. You may be “night person” and enjoy doing this kind
of creative thinking while the rest of us sleep.
- If you can’t seem to sit down at the
keyboard to write your article, try writing on a legal pad using
a favorite pen.
My client, author, B. L. Hyde wrote her
book, We the People, on legal pads while having breakfast at
her favorite diner and while waiting for appointments. Now she has a
trilogy under development, with one book already published, at
70-years old.
- If writing on a keyboard or longhand is
a challenge then just simply talk.
Get a digital recorder, talk about the idea
you would like to share and send the recording to
http://www.idictate.com/ for transcription.
Once you have your words on paper, you can
either edit it yourself or use an
editor or virtual
assistant to do the article creation and final formatting for
you.
Once its done, send it to your clients and
prospects using an auto responder program. I like using
AWeber.com
since it has good delivery rates, is easy to use and uses a strict
double opt in policy.
Communicating your business ideas and
expertise consistently increases your value in the minds of clients
and prospects. Articles (also known as "content") begins to
position you as a “Thought Leader” in your business category.
The hardest part is simply getting started.
I’m writing this article on Sunday morning, in my pajamas, while
sipping coffee and eating a bagel. Have fun with it and enjoy the
process and personal exploration.
Consistent article creation gives you have
an inexpensive marketing tool that can be used over and over again
to build value and keep your ideas at the forefront of the
conversation going on in the minds of your clients and prospects.
Now that you have your newsletter strategy
underway, read
http://www.creatingwordsthatsell.com/Articles/WhattoWrite.htm to
see what to do with your newly developed content.
If you can't seem to find the time to
accomplish this vital marketing step on your own,
I can help you.
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