The “Write” Way to Grow Your Business

Writing seems impossible to many people. “I just can’t do it,” is what I hear over and over again.

The fact is that statement is simply not true. If you can talk, you can write. Email is compelling proof.

If you have ever made a sale in your business, you have the expertise necessary to write something interesting that other people want to read.

If you have ever improved a clients situation you can write an article that is informative to people who share the same problem.

If you have ever researched any statistic about your business or industry, you have actually already begun writing your first article.

How does writing grow your business?

An article that lists you as the author builds your credibility. It shows clients and prospects that you have an expert point of view worth listening to.

As a result, when you schedule an appointment for a sales presentation you’re coming in as a consultant and expert.

When you take the time to do the thinking necessary to write an article, you better understand your target market.

You have investigated an area of concern for people who can purchase from you and presented a solution. By sharing that solution you are increasing your chances of finding more people in need of your services.

Your article becomes a great lead-in tool for a sales call or to build interest at a networking group event.

You can share a broader point of view than you ever can with a 30-second commercial alone.

By writing an article, you will better understand your own point of view on your business and industry.

You will learn that you actually have a distinct view of your industry and that expertise can add value to the lives of others. You become a valuable resource when you enhance the life of another person with your knowledge.

3-Easy Ways to Begin Writing an Article

1. Write down 3 to 5 sentences that convey what you know about your industry. Next create sub points under each major heading. Then connect the major heading and sub points and you have a 300 to 500 word article to share.

2. Hire a Commercial Writer to interview you and ghost-write the article for you. If you just can’t find the time, this is the quickest path to getting an article done.

3. Start by blogging. A blog allows you to create short, one or two paragraph observations about your business, life and experiences.

Stringing a few months worth of focused blog posts together can actually create a book, if planned correctly. See Seth Godin’s book Small is the New Big for an example of this idea.

The “write” way to grow any business is through better communication. Nothing communicates better than the written word.

Who’ll read it?

The answer is simple; anyone who will ever become one of your clients.

Good luck and good communicating.

What’s coming up next?

The Next Level of Communication: Blogging

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