Networking, Sales and the Marketing Mix

Confusing, ignored, often underperforming, the sales process, which includes:

• Marketing

• Direct Selling System

• Client Relationship Building

• Networking

Is the most misunderstood principal in business. Where does this confusion come from?

Most small business owners view each of these components as separate and not related.

In fact they are interlinked and designed to support one another, which is the reason for confusion.

Here are the steps to a winning Sales Process broken down

Marketing – the system and process you use to attract a tightly defined target audience to your business.

The goal of Marketing: to identify, reach and attract a strong potential client into your sales pipeline.

Direct Selling – How your business gains clients and grows revenues.

The goal of Direct Selling: to convert attraction gained in marketing into revenue for your business.

If you don’t have a system and process that consistently converts attraction into paying clients you need help to develop one today. You are losing money without a system in place.

Client Relationship Management (CRM) – where sales and marketing converge to create ongoing sales.

The goal of CRM: Keep a steady stream of work coming in from existing clients, leverage your “value,” good service and commitment to client success to gain referrals, which fills your sales pipeline and results in new business.

That leaves us with Networking; which is an often misunderstood concept in the minds of small business owners.

Anytime we are engaging with people who can either:

A.) Be referred by you so that they can help your existing clients

B.) Receive your help directly by using your products and services

You are networking.

What are the most viable ways to network?

Does going to breakfast or lunch with a group of like-minded people offer value.

Absolutely. It’s a great place to meet vendors for category A, mentioned above.

In about 9 to 12 months you should have a pretty good database built with trusted resources you’ve met at group networking events.

You can also become known as a resource to use by others in the group. Then they can refer you.

Remember group networking only works when you stick with the same groups(s) for a ongoing period of time.

It’s the networking in Option B above that most people fail to use effectively

Making offers to existing clients and new potential clients who have reason to be interested in the value you offer is also networking.

It’s also direct selling and without direct selling there is little to no business growth.

If you had to choose one over the other, Option B would be the hands down winner because it is the most direct path to generating revenue.

Start developing your Total Sales Process in December for a strong 2007

1. What is your sales process strategy for 2007? If you don’t have one, get help creating an action oriented, easy to follow plan (including a timeline for execution) now, before the start of the New Year.

Once it’s January, it will be too late to start planning and you’ll remain where you were in 2006.

2. Make sure you have a system to follow that generates leads and closes sales (from the attraction gained in marketing) in at least 1 in 5 attempts.

3. Plan to sell more to existing clients. Have a firm, easy to follow Client Relationship Management Strategy in place.

You'll want to have a plan established for every client, which allows them to continue to receive value from your business throughout the year.

You’ll also need a referral plan in place that you use 100% of the time.

4. Network to create sales. Be sure you’re spending your valuable time with groups of people who interact with your target clients as well as with new prospects and existing clients who can purchase from you now.

Create a winning sales process, follow it daily, and make 2007 your best year in business ever. Or don't, the choice is always up to every small business owner to make.

There you have it. The Sales Process in easy to follow steps. You’re now probably thinking, “There is no way I can ever do all that.”

Fortunately, help is here today. If you are ready to take your business to the “next level” in 2007, click here now.

As a small business owner, you are the future of the American economy. I’m committed to helping you make 2007 your best year ever, but you have to take action to make that happen.

Growth never occurs with a hope and prayer. It requires planning, focus and action.

Because I know you have challenges doing this important work and your success hinges on Sales Process effectiveness, I'll get it DONE for you.

I have a team in place. We’ll do all the hard thinking and the heavy lifting for you.

All you have to do is call me at 623-210-3203.

You’ll have a new sales process working to grow your business in a very short time.

Just Click Here to ensure:

1. You have a winning sales processes.

2. Marketing never fails your business.

3. You are consistently building your sales pipeline with high quality leads that convert into revenue at least 1 in 10 times. 

4. That all this hard work gets DONE.

Good luck and good communicating.

What’s coming up next?

The REAL Purpose of Business

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What Kind of Marketing and Sales Process
Fails 100% of the Time?

If you do NOT know the answer, what action will you take? Will you continue on the path of confusion resulting in average to poor results OR . . .

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Don't delay. Create a Winning Sales Process now and increase your revenues significantly in 2007.

Success breeds pride which also creates more clients. After all, everyone wants to associate with successful people, don't they?

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